The 1960s saw a wave of migration of South Asian workers with their families to the UK to fulfill the needs of a growing labor market ELEPHANT ATTA MEDIUM. The settlement of families changed the nature of South Asian communities in the UK. New shops, cultural and religious organizations, and local services emerged. The 1960s and early 1970s also saw the arrival of Indian ‘twice migrants’ from East Africa, who came as a result of policies. Which prioritized native Africans in the newly independent countries of Kenya, Tanzania, and Uganda.
Recognizing the opportunity, we decided to create traditional atta with the help of a local flour miller, to cater to the South Asian taste and growing community. This was the birth of our flagship Elephant Atta Medium flour, which went on to become the most popular atta brand in the UK.
Moving on with Confidence
In the past decade, we have continued to inspire and motivate our customers with healthier eating habits, partnering with Heart UK to provide health tips and advice. We are active in the community, participating in events like Melas, festivals, and community gatherings.
We run regular promotions and give away merchandise and gifts that our family of customers value and treasure for years. The company celebrated its 50th Anniversary in 2012 and is proud to champion tradition and healthy eating. To our extended South Asian family in the UK ELEPHANT ATTA MEDIUM.
In 2017, Elephant Atta Medium and Elephant Atta Self-raising flours received 2 gold stars rating at the Great Taste Awards. In recognition of not just the taste of our atta. But also of our dedication to providing you with premium quality.
We are heading into 2018 with a fresh new look but the same great taste. Look out for our new packs that still embody the traditions we value, but in a modern stylized design. There’s more to come from us over the next year.