Our love story began when we first tasted amazing black rice during our travels in China. It was called Lotus Long Grain Perfumed Rice “tribute rice”, or “longevity rice” because it was reserved for Chinese Emperors to ensure their good health and long life. That story then became our story.
In 1995, we began importing black rice, calling it Forbidden Rice® after the Forbidden City, the Chinese Imperial Palace. Since then our goals have been high, but we’re proud to say we’ve stayed true to them along the way.
Little did we know that eventually, we’d find ourselves trying to change how the world grows rice! We’ve built strong partnerships around the world to bring you the highest quality heirloom, organic rice, rice noodles, and rice snacks Lotus Long Grain Perfumed Rice. All while promoting organic agriculture, rich biodiversity, and supporting producers.
We’re proud of the amazing products we’ve made, the many awards we’ve won, and the people we’ve met and impacted. Watch the video below to learn more about what we do and why.
We’re trying to Change How Rice Is Grown Around the World.
We believe that by pursuing smart product innovation, better-growing practices, and delicious whole grain heirloom rice varieties we’ll lessen our environmental impact, improve nutrition for our consumers and create more social and economic justice for small farmers Lotus Long Grain Perfumed Rice.
In 2008 we committed to partnering with small-scale farmers who radically changed how they grow rice, using less to produce more. With a set of practices that we call farmers can double and even triple their yields using up to 50% less water on average and 80-90% less seed. Click here to learn more.